Not all the Hosted Checkout Payment providers are created equal. Pick a wrong third-party checkout provider and it will affect your conversion rates dramatically.
Here are a few things to consider when choosing a Hosted Checkout Page:
Is it easy to integrate into your website? The best option of a hosted checkout page solutions has a relatively easy setup process. It should not take you much time and effort. If you feel like the integration process is too complex, ask for a developer help you out or try with a different provider – there are plenty to choose from.
Does it allow for customization? Top-notch hosted checkout page solutions can be customized to fit into your branding. The more your checkout page looks and feels like your actual website, the better. This way, the entire shopping process will be more seamless for your customer.
Does the Hosted Checkout Page offer a variety of payment methods? While the majority of online buyers use credit cards to shop online, they are certainly not the only payment method you should be able to accommodate. Many shoppers may prefer digital wallets like Google Pay, or cash payments such as Boleto Bancário in Brazil or OXXO in Mexico. If your website fails to accommodate those customers, they may withdraw their orders. So make sure that your Hosted Checkout Page supports a variety of payment methods.
Does it offer global options? With cross-border e-commerce growing rapidly, more and more merchants are starting to look into international payment solutions. If you plan to expand abroad, provide your international customers with the convenience of paying in their own currency. When choosing a Hosted Checkout Page, go with the one that supports multiple languages and various currencies.
Why Hosted Payment Page is important?
Whether you are selling products online, offering services or taking donations, Hosted Payment Pages can help. Because these solutions are hosted on secure third-party servers, you as a merchant don’t have to worry about customer’s sensitive data.
Quick implementation, top-notch information protection, decreased PCI scope and costs, improved checkout experience – the benefits of hosted payment pages are clear.
But most importantly, while third-party Hosted Checkout Pages are taking care of all the mundane payment processes, you can focus on the business strategy and the ways to drive it forward.