The shutdowns are on in the European Union as COVID-19 cases rise and local leaders work overtime to bend back the curve because their hospital ICU beds are outstripped by the exploding number of new cases. In the U.K., the government of Prime Minister Boris Johnson, after weeks of seeking to avoid a national shutdown in favor of local tiered limitations, has imposed another strict national lockdown aimed at halting the coronavirus’ spread. The move came as U.K. COVID-19 cases passed the 1 million mark and the country’s death toll reached 46,555 after weeks of sharp upticks.

The current U.K. lockdown is somewhat less strict than its counterpart in March. Schools and universities will be allowed to continue to operate, but all bars and restaurants must close except for takeout and delivery. All non-essential businesses, including gyms and hair salons, must close as well.

It’s a move that has been controversial both within Johnson’s own government and beyond. Helen Dickinson, chief executive of the British Retail Consortium, expressed concern that the latest round of U.K. lockdowns “will cause untold damage to the High Street in the run-up to Christmas, cost countless jobs and permanently set back the recovery of the wider economy.”

Those concerns are ringing throughout the EU, as the U.K. is far from the only continental player tapping into shutdowns. In the last week France, Spain, Italy, Germany, Ireland, and Belgium have all put some variation on movement restrictions — closing restaurants, bars, hair salons, and non-essential businesses nationwide — in the hopes of curbing the growing spread of COVID-19.

But are societies really going into a coma for “week and months” as a result of these shutdowns? The data —  globally — tells a somewhat different story. Consumers aren’t going into a commerce coma, as retail experts around the world seem to fear. They are changing, and going highly digital, but sleeping they are not.

On data analysis of how consumers are changing how they will shop and pay going forward show they are favoring contactless and touchless methods and preferring to pick up curbside or have it delivered to the doorstep of their home that has become a connected commerce command center. There is perhaps less reason to be concerned that those consumers won’t “go shopping” this season anyway.

Armed with an increasing number of connected devices, “going shopping” is now something consumers can choose if they want to, and our data show they still will make that choice — but because they can now use their homes as their connected commerce command centers, they no longer feel as though they have to.

Moreover, the data show consumers are varying how they make those commerce connections from home — and trending more toward leveraging voice technology than they ever have before.

Because more and more consumers don’t “go” shopping anyway. They are continually connected to commerce, which means there is nowhere they have to go. The commerce opportunities are always wired in and ready for their use.