In order to expand and capture a potentially new market, American Express is launching a brand new credit card this coming April 2, 2014. Amex EveryDay will reward card holders according to how much they spend, as well as how often they use the card.
The card benefits include:
1. Waive on credit card annual fees
2. High cash reward
3. New subscribers are entitled to 15 months of 0% interest repayment rate
4. Extra reward points
5. Point redemption for gifts
In line with the new card, American Express will also release a mobile app to keep track of purchases qualifying for the bonus.
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Reference: online.wsj.com