In accordance to new facts launched via Forrester survey that more than three quarter of Asia Pacific consumers are some of the most advanced when it comes to digital engagement with financial services, with believing that they should be able to accomplish any financial task on a mobile device.
Consumers nowadays opt for to interact with their financial services companies on digital channels, in particular in mobile-first countries like Mainland China, India, Thailand, and Indonesia.
Seventy-seven percentage of banking customers in Asia Pacific prefer digital channels, which are also preferred via life insurance customers in countries such as Mainland China, Thailand, India, and Australia.
In addition, Forrester discovered that many customers trust payment companies and technology firms over regular financial services providers to help them better manage their finances.
Global technology giants, payment providers, eCommerce players, and even ride-sharing leaders are already threatening established companies by means of offering simple, convenient, and more personalised digital experiences.
While banks lead in consumers’ believe to act in the best interest of their economic well-being, a stunning cast of digital characters is not far behind. In India, Google beat out banks as the most depended on organization to act in their best financial interests.
In Mainland China, Alibaba and WeChat are barely behind banks, and across all regions, insurers break into the top three in just two regions: Hong Kong and Malaysia.