Gas station operators are facing a do or die moment. Customers increasingly expect to pay using their preferred payment method. And this extends to payment at the pump.

Cost, infrastructural and technical challenges are daunting for large chains, let alone independents. That said, offering more payment choices will undoubtedly pay off in the long term.

Accepting alternative payments probably won’t make the act of fuelling up more enjoyable. But it’ll make the experience quicker, safer and more convenient. Ultimately, that’s better for consumers. And better for gas station operators too.