One of the great benefits of the subscription model for a business is that you have predictable revenue, coming every month from your customers. You have to prove to those customers that you and your product or service is worth the monthly cost, or else they’ll cancel the subscription. But if you think about it, that description can fit almost any business, just without the formality. Maybe customers don’t come back every single month, but to get the customer to come back the next time, you need to deliver a good experience this time.

That’s what this week’s video is all about!