FinTech products are, by their nature, innovative and ground-breaking. FinTech products’ main selling point is to simplify and streamline finance. Below are some FinTech marketing strategy tips: Lean Marketing mindset Practically all tech startups are intimately familiar with how the lean product design model works. A company identifies and develops
There are several payment gateways in Southeast Asia which provide the same services for merchants and customers. In terms of offering services such as online banking, card processing, and even offline payment, every payment gateway may look similar. But between them, there are many differences. To make them well known
The changing consumer behavior has transformed the payments industry significantly. Once dominated by the traditional checking/savings accounts has now turned to seamless “one-click” messenger applications like Alipay, WeChat and PayTM. Payment firms such as Stripe, Adyen and PayTM are disrupting banks, credit card companies and payment processors. These companies seek